Swarm Launches New Website for TRU-SPEC®

Swarm Launches New Website for TRU-SPEC®

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Atlanta, GA – January 22, 2015 – The Swarm Agency, Inc., a digital agency leading the industry in conversion marketing, SEO, social media and marketing services recently launched a new website for TRU-SPEC®, a leading international supplier of uniforms and personal equipment for military, law enforcement and public safety markets.

As part of TRU-SPEC’s 2015 strategic marketing effort, the new website lays the foundation for analytics and conversion optimization and features updated branding, refreshed design and improved integration of their dealer locator. The new online brand presence is already showing improved results. Time on site engagement has increased over 20% since the launch of the new website.

“As part of our strategy to streamline TRU-SPEC’s online presence, our design and development teams collaborated to create a website that truly reflects the quality of the TRU-SPEC® brand and their products,” commented Tom Ellis, CEO of Swarm. “We wanted to create a great online shopping experience for new and returning customers by incorporating responsive design across all devices along with providing more dynamic content.”

“TRU-SPEC® is thrilled to partner with such a creative and respected agency such as Swarm to ensure the redesign and launch of the new website was perfectly executed,” stated Vice President of Marketing, Darrell Jacks. “We maintain an unwavering level of customer service with every product that goes out the door; and this new site further demonstrates our commitment to making each of our customers happy. The upgraded features and streamlined look will allow our loyal customers to easily find the products they want, and locate a dealer near them for purchase.”

The new website showcases TRU-SPEC’s top of the line products, allows users to easily locate dealers in their area while also telling the TRUSPEC® story behind the product line.

About Swarm
Swarm is a data-driven, conversion focused digital marketing agency, which has proven expertise in helping clients achieve and surpass their conversion goals and business objectives. With a roster of regional, national and global clients, Swarm’s innovative process creates long-term models of growth through a harmonious blending of marketing and technology.

For more information, call 404.410.7830 and visit www.swarmagency.com.

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TRU-SPEC® to Introduce New Products at 2015 SHOT Show

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Marietta, GA – Jan. 9, 2015 – TRU-SPEC®, one of the leading suppliers of uniforms and personal equipment to the military, law enforcement and public safety markets, has announced that they will be unveiling several new products at their newly designed booth (#10970) at SHOT Show 2015, in Las Vegas, NV.

Among the products to be on display at the brand new booth-space, TRU-SPEC® will have the Ladies’ 24-7 Series Ascent Pant; which features a traditionally fitted waist and cutting-edge mechanical stretch fabric for ease of movement and superior comfort.  The pants are Teflon® coated, making them both stain and fade resistant.  They feature inset cargo pockets and discrete reinforced knees for a streamlined appearance; and have an easy access DropN pocket behind each cargo pocket that accommodates a cell phone, or any other smaller accessory.  With a convenient badge holder on the front belt loops, the pants are available in both black and khaki.

TRU-SPEC® has also expanded their line of backpacks to include:

Trek Sling Pack: Constructed with 1050D Nylon, the pack features a padded adjustable sling strap with extra D-rings for accessories.  The interior of the pack features magazine sleeves and a keychain holder, and three concealed pistol pockets.  The main compartment of the pack, which measures 11liters, features a tablet sleeve and a hidden pistol sleeve with a loop to attach a holster. Available in black, coyote/tan, and light grey, the Trek Sling Pack measures 12”H x 8”W x 10.5”L.

Elite 3Day Backpack: Nylon constructed, the Elite 3Day Backpack is designed with ultimate comfort in mind.  The back panel and shoulder straps are padded with air mesh for better ventilation.  A concealed padded zipper pocket is built into the kidney pad, with a covered centered hydration tube/earphone pass-through.  An attached rain fly stows at the bottom of the pack, and the large main padded compartment contains a rigid board for stability and support.  Available in black, coyote and MultiCam, the pack measures 18.5”H x 13”W x 8”L, and a 36Liter Capacity.

Pathfinder 2.5 Backpack: Nylon constructed, the Pathfinder 2.5 Backpack is designed with ultimate comfort in mind.  The back panel and shoulder straps are padded with air mesh for better ventilation. A concealed padded zipper pocket is built into the kidney pad, with a covered centered hydration tube/earphone pass-through. A discrete padded zipper pocket holds up to a 15” laptop, while the main compartment can accommodate up to a 17” laptop.  There is a top fleece-lined zipper sunglass pouch and an office organizer panel for user organization.  The bag opens completely for ease-of-use in packing, and the hydration bladder holds up to 2.5 liters of water.  The Pathfinder 2.5 pack measures 19”H x 7”W x 13”L, and is available in black, coyote/tan, MultliCam, MultiCam Tropic and MultiCam Arid.

Stealth Backpack: 1050D Nylon constructed, the Stealth Backpack is designed with ultimate comfort in mind.  The back panel and shoulder straps are padded with air mesh for better ventilation.  Featuring an easy-access hidden tabbed pistol pocket with a loop for a holster and a padded tablet sleeve. A concealed padded zipper pocket is built into the kidney pad, with a covered centered hydration tube/earphone pass-through. A padded zippered electronic pocket with a headphone pass-through channel is featured, along with a top fleece zippered pocket for sunglasses.  With the capacity for 25 Liters, the pack measures 17.5”H x 8.5”W x 16”L, and is available in black, coyote/tan and light grey.

TRU-SPEC® will also showcase the following new apparel items among many others:

  • 24-7 Series® Eclipse Short – a casual 9” short designed just like the Eclipse Pant. Teflon® coated with 8 pockets to carry all of your gear.
  • The improved 24-7 Series® Cool Camp Shirt – with new fabric, a button-top snap pocket for easy-access to holsters. Angled undearm vents for increased ventilation have been incorporated, with moisture wicking, quick-dry properties.

“At TRU-SPEC®, we maintain an innovative and exciting approach to the apparel our first-responders wear, “stated TRU-SPEC® Vice President of Marketing, Darrell Jacks.  “We not only want to offer our tier-one law enforcement units a line of trusted apparel that matches their performance in ensuring our safety, but to support all public safety and law enforcement professionals.”

 

About TRU-SPEC®

TRU-SPEC® is now one of the leading suppliers of uniforms and personal equipment to the military, law enforcement and public safety markets. The name TRU-SPEC® has become synonymous with quality, innovation and service as

thousands of police, firefighters, EMTs and military personnel use and depend on our products daily. . Visit www.truspec.com or facebook.com/TRUSPEC to find a dealer near you.